Yellowbook: To Read or Recycle

Today marked the annual drop-off of the Yellowbook issue and I must say, it looked a little lighter. The scaled down version from what it used to be seemed to almost be worth the read. Instead, it was tossed in the recycle bin to help with our nation’s over-poluted waste pile.

What do you think of the Yellowbook? I noticed several areas for advertisements and have seen a few websites this year that are still using this as an avenue to spread their business information. Are you receiving hits from this source? Are you able to track the information from the website or paperback?

When looking at the image posted, it is hilarious to me the company goes through the trouble to make sure their package pushes recycling. What do you think the percentage is of households receiving this publication actually use it? Inquiring minds want to know…

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