Today marked the annual drop-off of the Yellowbook issue and I must say, it looked a little lighter. The scaled down version from what it used to be seemed to almost be worth the read. Instead, it was tossed in the recycle bin to help with our nation’s over-poluted waste pile.
What do you think of the Yellowbook? I noticed several areas for advertisements and have seen a few websites this year that are still using this as an avenue to spread their business information. Are you receiving hits from this source? Are you able to track the information from the website or paperback?
When looking at the image posted, it is hilarious to me the company goes through the trouble to make sure their package pushes recycling. What do you think the percentage is of households receiving this publication actually use it? Inquiring minds want to know…
I hear several myths about websites and how they are all the same. In my recent article, I reviewed how you can separate yourself from your competition by following basic steps. If you currently have a website, you should ask yourself these questions:
- Your website no longer reflects your business priorities.
- Your business goals aren’t being met.
- The look and feel is outdated.
- Your website isn’t compatible major browsers, including mobile.
- Your website takes too long to load.
- Your content is lackluster.
- You can’t update content yourself.
- Your website can’t be found!
- Your website isn’t socialized.
- Your website doesn’t generate quantifiable leads and/or sales.
- You are embarrassed to hand out your business card with your URL.
You should be able to track the ROI of your website and social media efforts. If you are unable to do this by yourself or your current company is not helping you the way you should, give me a call or send me a message.